On July 21, with the successful conclusion of the Beijing stop activity, basketball superstar Nikola Jokić completed his first China tour as the global brand ambassador of 361°. During this “In China, As Promised” tour, Nikola Jokić visited Guangzhou, Foshan, Shenzhen, Chengdu, Shijiazhuang, and Beijing successively.

Through several fan meetings and in-depth cultural experience trips, he personally felt the warm response from Chinese fans and showed consumers the practical value of 361°’s professional basketball products.

Igniting Fans’ Passion, the “In China, As Promised” Journey Concludes Perfectly

As an important bridge connecting international star Nikola Jokić with local fans, 361° carefully planned this series of China tour activities, creating precious opportunities for fans to interact with their idol up close. In the brand’s stores, Nikola Jokić signed autographs and took photos with fans who had been waiting for a long time, and actively participated in activities such as “Ace Game”, showing great affability.

The enthusiasm of the fans and various engaging interactive sessions together pushed the on-site atmosphere to a climax.

It is particularly worth mentioning that an invited artist also presented Nikola Jokić with a creative horse-head sculpture transformed from THE JOKER 1 basketball shoes, which cleverly echoes his distinctive personality of loving horse racing.

In response, the MVP winner sincerely praised: “It’s simply an exquisite work of art!” The grand finale of this China tour was staged in Beijing. Nikola Jokić appeared as a special guest at the Beijing stop of the “Light up” National Competition, cheering for grassroots players, and had a fun shooting game with his brother Nemanja Jokić, interpreting the brand concept of “Basketball won’t say no” with his own actions.

In addition, during the breaks of his schedule, Nikola Jokić also started a journey of exploring Chinese culture. In Dujiangyan Panda Valley, he observed the living habits of the national treasure giant pandas up close; when he arrived in Shijiazhuang, he personally experienced the “Chinese speed” of high-speed rail; tasting special foods such as Peking duck also gave him a deeper understanding of China’s extensive and profound food culture. These in-depth experiences have gradually deepened Nikola Jokić’s understanding of Chinese culture and injected a unique humanistic depth into the journey.

Superstar Charm Empowers the Brand, a Two-Way Journey Between Nikola Jokić and 361°

Nikola Jokić, a three-time NBA regular season MVP, NBA champion, and the core leader who led the Serbian men’s basketball team to win the bronze medal at the Paris Olympics last year, has redefined the value of modern centers with his subversive skills. He has an extremely high status and influence in the global basketball world, and can be called the active number one in the NBA in his prime.

Since officially signing in December 2023, 361° and Nikola Jokić have maintained close cooperation for 19 months. The brand has continuously supported this top star with professional product strength, from the initial BIG 3 5.0 FUTURE PE player version to the first THE JOKER 1 signature basketball shoes tailored for him. These professional basketball shoes have been honed and verified in Nikola Jokić’s continuous brilliant performances on the world’s top arenas, fully demonstrating 361°’s profound accumulation in the professional sports field. Nikola Jokić’s achievements on the court after signing, such as winning the MVP consecutively and leading the team to win medals, resonate with the brand’s continuously improving professional product strength, which confirms the “mutual achievement” and “two-way journey” of the cooperation between the brand and the spokesperson.

This China tour is not just a commercial activity, but also reflects the strong alliance between 361° and this basketball benchmark. Its extensive global influence will undoubtedly help 361° effectively enhance its brand awareness in overseas markets, attract more global consumers, and thus promote the upward breakthrough and in-depth development of the brand’s globalization strategy.

With “Beyond One Degree”, Going to the Basketball Future Together

The successful conclusion of Nikola Jokić’s “In China, As Promised” journey is not only the end of a wonderful trip, but its far-reaching significance has also become a new starting point for 361° to continue to deepen its efforts in the global basketball field. 361° will continue to be Nikola Jokić’s firm “companion”, fully supporting him to continuously break through himself both on and off the court, and move forward with love in his basketball journey.

Moreover, 361° has also used this in-depth cooperation to share Nikola Jokić’s basketball philosophy, wisdom, and love for sports with a large number of Chinese basketball enthusiasts, especially teenagers, inspiring them to pursue their basketball dreams and helping more grassroots players get the opportunity to stand on the court they have loved for a long time.

From empowering international stars and professional events to releasing new basketball products, the brand is showing its vitality through various forms, continuously practicing the concept of “Basketball won’t say no”, and committed to passing on the infinite happiness and possibilities of this sport to a broader range of people.

In the future, 361° will also continue to invest in research and development, meticulously polish and expand its professional basketball product matrix, and reward every basketball-loving player around the world with better equipment. Upholding the brand spirit of “Beyond One Degree” and professional enthusiasm, 361° will join hands with all those who love basketball to go to every expected passionate appointment.